Articles liés à Exploring Corporate Strategy: Text & Cases.

Exploring Corporate Strategy: Text & Cases. - Couverture souple

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

 
9780273711926: Exploring Corporate Strategy: Text & Cases.
Couverture souple
ISBN 10 : 027371192X ISBN 13 : 9780273711926
Editeur : Pearson Education Limited, 2007

Synopsis

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

 

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

 

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2007
Langue
anglais
ISBN 10 
027371192X
ISBN 13 
9780273711926
Reliure
Broché
Nombre de pages
920
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie