Articles liés à Research Methods in Business Studies
Synopsis
Research Methods in Business Studies A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, an... Full description
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Quatrième de couverture
This clear and concise guide is ideal for business students taking a course in research methods, or undertaking a dissertation or report on a work placement project. Research Methods in Business Studies shows you how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
Key features to help you succeed with your project include the following:
- Guidelines on how to formulate a research problem – preparing you to understand the question and objectives before starting out
- Explanations of the importance of different methods – equipping you with a systematic approach to the process
- Evaluations of different qualitative and quantitative methods – enabling you to choose the most appropriate method for your project
- Discussion of research theories and their practical application – aiding your understanding of theory in a real-life practical context
- Advice on how to structure clear, concise and relevant reports
In addition to fresh examples, more on advanced quantitative techniques and research theory, this fully updated 4th edition now includes:
- A completely new chapter on cross-cultural research
- Expanded sections on ethical issues
- Greater focus on the application of qualitative software
About the authors
Dr Pervez Ghauri is Professor of International Business at King’s College London, London, UK.
Dr Kjell Grønhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.
Présentation de l'éditeur
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text:
For Instructors: PowerPoint slides
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurFinancial Times Prentice Hall
- Date d'édition2010
- ISBN 10 0273712047
- ISBN 13 9780273712046
- ReliureBroché
- Langueanglais
- Numéro d'édition4
- Nombre de pages288
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Ghauri: Research Methods in Busi_p4
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Ghauri: Research Methods in Busi_p4
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Financial Times Prentice Hall (a Pearson Educ, 2010
ISBN 10 : 0273712047
ISBN 13 : 9780273712046
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Research Methods in Business Studies (4th Edition)
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ISBN 13 : 9780273712046
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Research Methods in Business Studies
Edité par
Financial Times/ Prentice Hall, 2010
ISBN 10 : 0273712047
ISBN 13 : 9780273712046
Ancien ou d'occasion
Softcover
Vendeur : Ammareal, Morangis, France
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Softcover. Etat : Très bon. Ancien livre de bibliothèque. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-979-701
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Research Methods in Business Studies (4th Edition)
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Research Methods in Business Studies (4th Edition)
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Pearson, 2010
ISBN 10 : 0273712047
ISBN 13 : 9780273712046
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Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Research Methods in Business Studies
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ISBN 13 : 9780273712046
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Research Methods in Business Studies
Edité par
Pearson Education, Limited, 2010
ISBN 10 : 0273712047
ISBN 13 : 9780273712046
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Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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