Research Methods in Business Studies - Couverture souple

Ghauri, Pervez; Gronhaug, Kjell

Couverture souple

ISBN 10 : 0273712047 ISBN 13 : 9780273712046

Editeur : Financial Times Prentice Hall, 2010

Synopsis

Research Methods in Business Studies A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, an... Full description

A propos du livre

Quatrième de couverture :

This clear and concise guide is ideal for business students taking a course in research methods, or undertaking a dissertation or report on a work placement project. Research Methods in Business Studies shows you how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

Key features to help you succeed with your project include the following:

• Guidelines on how to formulate a research problem – preparing you to understand the question and objectives before starting out
• Explanations of the importance of different methods – equipping you with a systematic approach to the process
• Evaluations of different qualitative and quantitative methods – enabling you to choose the most appropriate method for your project
• Discussion of research theories and their practical application – aiding your understanding of theory in a real-life practical context
• Advice on how to structure clear, concise and relevant reports

In addition to fresh examples, more on advanced quantitative techniques and research theory, this fully updated 4th edition now includes:

• A completely new chapter on cross-cultural research
• Expanded sections on ethical issues
• Greater focus on the application of qualitative software

About the authors

Dr Pervez Ghauri is Professor of International Business at King’s College London, London, UK.

Dr Kjell Grønhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

Présentation de l'éditeur :

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

 

À propos de cette édition

• Éditeur: Financial Times Prentice Hall
• Date d'édition: 2010
• ISBN 10: 0273712047
• ISBN 13: 9780273712046
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 288