Principles of Direct and Database Marketing

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9780273713029: Principles of Direct and Database Marketing
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Quatrième de couverture :

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

New features include:

·        A new chapter on Web 2.0, reflecting on the internet’s failures and successes, and digital developments looking forward.

·        Cutting edge, international case study material from Sport England, Volvo, Tesco.com, Tower Hamlets and the charity Personal Action, linking theory to practice. 

·        Major expanded themes in the book include buyer behaviour and empowerment; budgeting; and CRM.

·        Full, critical discussion of hot topics such as privacy, credit and fraud issues that gets behind the jargon.

Alan Tapp is Professor of Marketing at Bristol Business School at the University of West England.

Présentation de l'éditeur :

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780273646815: Principles of Direct and Database Marketing

Edition présentée

ISBN 10 :  0273646818 ISBN 13 :  9780273646815
Editeur : Financial Times/ Prentice Hall, 2001
Couverture souple

9780273683551: Principles of Direct and Database Marketing

Financ..., 2004
Couverture souple

9780273627173: Principles of Direct and Database Marketing

Financ..., 1998
Couverture rigide

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Alan Tapp
ISBN 10 : 0273713027 ISBN 13 : 9780273713029
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Description du livre Softcover. Etat : New. 4th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. N° de réf. du vendeur AB_US_1466326

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Tapp, Alan
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Description du livre Paperback. Etat : NEW. This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We can ship to PO Box address in US. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du vendeur U_9788131764411

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Description du livre Paperback. Etat : NEW. This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We can ship to PO Box address in US. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label ""Not for sale in the U.S. or Canada"" and ""Content may different from U.S. Edition"" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du vendeur AU_9788131764411

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