Principles of Direct and Database Marketing

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9780273713029: Principles of Direct and Database Marketing
Quatrième de couverture :

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

New features include:

·        A new chapter on Web 2.0, reflecting on the internet’s failures and successes, and digital developments looking forward.

·        Cutting edge, international case study material from Sport England, Volvo, Tesco.com, Tower Hamlets and the charity Personal Action, linking theory to practice. 

·        Major expanded themes in the book include buyer behaviour and empowerment; budgeting; and CRM.

·        Full, critical discussion of hot topics such as privacy, credit and fraud issues that gets behind the jargon.

Alan Tapp is Professor of Marketing at Bristol Business School at the University of West England.

Présentation de l'éditeur :

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

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Alan Tapp
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ISBN 10 : 0273713027 ISBN 13 : 9780273713029
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Description du livre Pearson Education Canada. PAPERBACK. État : New. 0273713027 New Book. International Edition with great quality. Fast delivery is guaranteed!!. N° de réf. du libraire INDMRK-9788131764411

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Description du livre Pearson Education Canada. État : New. 0273713027 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire UM9780273713029

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Description du livre État : Brand New. Financial Times Management. PAPERBACK. Book Condition: New. 0273713027 Brand New, Softcover, International Edition. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL ,Customer satisfaction guaranteed. N° de réf. du libraire ABEDUPPP1932

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Description du livre État : Brand New. Financial Times Management. PAPERBACK. Book Condition: New. 0273713027 Brand New, Softcover, International Edition. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL ,Customer satisfaction guaranteed. N° de réf. du libraire ABESTTND2457

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Description du livre Softcover. État : New. Brand New; Shrink Wrapped; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire GFI1466326

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Description du livre Pearson. PB. État : Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. N° de réf. du libraire Aadi12937

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