Articles liés à Principles of Direct and Database Marketing: A Digital...
Quatrième de couverture
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
New features include:
· A new chapter on Web 2.0, reflecting on the internet’s failures and successes, and digital developments looking forward.
· Cutting edge, international case study material from Sport England, Volvo, Tesco.com, Tower Hamlets and the charity Personal Action, linking theory to practice.
· Major expanded themes in the book include buyer behaviour and empowerment; budgeting; and CRM.
· Full, critical discussion of hot topics such as privacy, credit and fraud issues that gets behind the jargon.
Alan Tapp is Professor of Marketing at Bristol Business School at the University of West England.
Présentation de l'éditeur
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson Education Limited
- Date d'édition2008
- ISBN 10 0273713027
- ISBN 13 9780273713029
- ReliureBroché
- Langueanglais
- Numéro d'édition4
- Nombre de pages536
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EUR 25,42
EUR 11,83 expédition depuis Royaume-Uni vers Etats-Unis
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Principles of Direct and Database Marketing
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Pearson Education Canada, 2008
ISBN 10 : 0273713027
ISBN 13 : 9780273713029
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR003403725
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Principles of Direct and Database Marketing
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Financial Times/ Prentice Hall 02/12/2008, 2008
ISBN 10 : 0273713027
ISBN 13 : 9780273713029
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780273713029
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Principles of Direct and Database Marketing
Edité par
Financial Times/ Prentice Hall 02/12/2008, 2008
ISBN 10 : 0273713027
ISBN 13 : 9780273713029
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780273713029
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Principles of Direct and Database Marketing (4th Edition)
Edité par
Pearson Education Canada, 2008
ISBN 10 : 0273713027
ISBN 13 : 9780273713029
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Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-C-077-03276
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Principles of Direct and Database Marketing
Edité par
Financial Times/ Prentice Hall, 2008
ISBN 10 : 0273713027
ISBN 13 : 9780273713029
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273713029. N° de réf. du vendeur 9058709
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Principles of Direct and Database Marketing
Edité par
Financial Times/ Prentice Hall, 2008
ISBN 10 : 0273713027
ISBN 13 : 9780273713029
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273713029. N° de réf. du vendeur 9091569
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Principles of Direct and Database Marketing
Edité par
Financial Times/ Prentice Hall, 2008
ISBN 10 : 0273713027
ISBN 13 : 9780273713029
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780273713029. N° de réf. du vendeur 9083750
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Principles of Direct and Database Marketing
Edité par
Financial Times/ Prentice Hall, 2008
ISBN 10 : 0273713027
ISBN 13 : 9780273713029
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273713029. N° de réf. du vendeur 9091566
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Principles of Direct and Database Marketing: A Digital Orientation
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. 4th edition. 517 pages. 9.25x7.25x1.25 inches. In Stock. N° de réf. du vendeur 0273713027
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