Principles of Direct and Database Marketing

Note moyenne 3,86
( 7 avis fournis par Goodreads )
 
9780273713029: Principles of Direct and Database Marketing
Quatrième de couverture :

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

New features include:

·        A new chapter on Web 2.0, reflecting on the internet’s failures and successes, and digital developments looking forward.

·        Cutting edge, international case study material from Sport England, Volvo, Tesco.com, Tower Hamlets and the charity Personal Action, linking theory to practice. 

·        Major expanded themes in the book include buyer behaviour and empowerment; budgeting; and CRM.

·        Full, critical discussion of hot topics such as privacy, credit and fraud issues that gets behind the jargon.

Alan Tapp is Professor of Marketing at Bristol Business School at the University of West England.

Présentation de l'éditeur :

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

Edition internationale
Edition internationale

1.

Alan Tapp
ISBN 10 : 0273713027 ISBN 13 : 9780273713029
Neuf(s) Couverture souple Quantité : 10
Edition internationale
Vendeur
bookscollection
(Delhi, DELHI, Inde)
Evaluation vendeur
[?]

Description du livre État : Brand New. Financial Times Management. PAPERBACK. Book Condition: New. 0273713027 Brand New, Softcover, International Edition. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL ,Customer satisfaction guaranteed. N° de réf. du libraire ABESTTND2457

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 18,03
Autre devise

Ajouter au panier

Frais de port : EUR 3,59
De Inde vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

2.

Alan Tapp
ISBN 10 : 0273713027 ISBN 13 : 9780273713029
Neuf(s) Couverture souple Quantité : 10
Edition internationale
Vendeur
bookscollection
(Delhi, DELHI, Inde)
Evaluation vendeur
[?]

Description du livre État : Brand New. Financial Times Management. PAPERBACK. Book Condition: New. 0273713027 Brand New, Softcover, International Edition. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL ,Customer satisfaction guaranteed. N° de réf. du libraire ABEDUPPP1932

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 18,03
Autre devise

Ajouter au panier

Frais de port : EUR 3,59
De Inde vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

3.

Alan Tapp
ISBN 10 : 0273713027 ISBN 13 : 9780273713029
Neuf(s) Paperback Quantité : 5
Edition internationale
Vendeur
PRIORITY BOOKS
(springfield, VA, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. Softcover Book, Condition: New. 4th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. N° de réf. du libraire 651438

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 18,13
Autre devise

Ajouter au panier

Frais de port : EUR 3,57
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

4.

Tapp, Alan
Edité par Pearson Education Canada
ISBN 10 : 0273713027 ISBN 13 : 9780273713029
Neuf(s) Couverture souple Quantité : > 20
Edition internationale
Vendeur
Sunshine Book Store
(Wilmington, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Pearson Education Canada. État : New. 0273713027 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire RU_9780273713029

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 21,75
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

5.

Alan Tapp
ISBN 10 : 0273713027 ISBN 13 : 9780273713029
Neuf(s) Softcover Quantité : > 20
Edition internationale
Vendeur
GREAT BOOKS DEAL
(TALLAHASSEE, FL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Softcover. État : New. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We do not ship to PO Box addresses. International Edition Textbooks may bear a label Not for sale in the U.S. or Canada etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. N° de réf. du libraire AB1466326

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 18,62
Autre devise

Ajouter au panier

Frais de port : EUR 3,49
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

6.

Alan Tapp
ISBN 10 : 0273713027 ISBN 13 : 9780273713029
Neuf(s) Paperback Quantité : 1
Edition internationale
Vendeur
Nick Book House
(fresno, CA, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. New Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. N° de réf. du libraire 17412

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 19,07
Autre devise

Ajouter au panier

Frais de port : EUR 3,57
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

7.

Alan Tapp
ISBN 10 : 0273713027 ISBN 13 : 9780273713029
Neuf(s) Paperback Quantité : > 20
Edition internationale
Vendeur
US_Superfast_Bookstore
(New Castle, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. N° de réf. du libraire U9780273713029

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 21
Autre devise

Ajouter au panier

Frais de port : EUR 2,37
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

8.

Tapp
ISBN 10 : 0273713027 ISBN 13 : 9780273713029
Neuf(s) Quantité : 8
Edition internationale
Vendeur
Bookshub
(Karol Bagh, Inde)
Evaluation vendeur
[?]

Description du livre État : New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. N° de réf. du libraire ABE-FEB-130933

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 25,45
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Inde vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

9.

Tapp
ISBN 10 : 0273713027 ISBN 13 : 9780273713029
Neuf(s) Quantité : 8
Edition internationale
Vendeur
EBOOKSTORE2010
(New Delhi, ND, Inde)
Evaluation vendeur
[?]

Description du livre État : Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. N° de réf. du libraire SHUB130933

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 25,49
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Inde vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

10.

Tapp
ISBN 10 : 0273713027 ISBN 13 : 9780273713029
Neuf(s) Couverture souple Quantité : 8
Edition internationale
Vendeur
Basi6 International
(Irving, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : Brand New. New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. N° de réf. du libraire ABEUSA-130933

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 27,52
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre