Fundamentals of Strategy - Couverture souple

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

4,02

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Couverture souple

ISBN 10 : 0273713108 ISBN 13 : 9780273713104

Editeur : Pearson Education Limited, 2008

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Quatri�me de couverture :

Over 800,000 students worldwide have used the market-leading text Exploring Corporate Strategy through their academic and professional careers.

The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Corporate Strategy and is particularly aimed at those studying strategy on short courses.

The Fundamentals of Strategy

Delivers the essential concepts and techniques of strategy in 10 chapters.
Excites your interest with intriguing strategy stories of organisations such as eBay, Virgin and (PRODUCT) RED/Gap.
Includes key contemporary strategic issues such as internationalisation, corporate governance and social responsibility.

Succeed in your studies, enhance your understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/fos and

Reinforce key concepts using audio downloads, animated models and quick tests.
Track your progress with self-assessment questions and a personal gradebook.
Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy.

Pr�sentation de l'�diteur :

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.