Strategic Management - Couverture souple

Lynch, Richard

Couverture souple

ISBN 10 : 0273716387 ISBN 13 : 9780273716389

Editeur : Pearson Education Limited, 2008

Synopsis

A revised title Strategic Management in its 5th edition (formerly Corporate Strategy) reflects a text in tune with the ongoing changes in the teaching, learning and practice of strategy.

This text is well established and highly regarded for its practical outlook on strategy, and a plethora of short examples to illustrate this. It is also defined by its “twin perspective” of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.

A revised structure in this edition: 15 ‘core’ chapters followed by 5 more specialist chapters, is also enhanced by the provision of a 12 additional cases which focus around 5 large industry sectors.

It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications.

A propos du livre

À propos de l'auteur

Richard Lynch is formerly Professor of Strategy at Middlesex University. He is now an independent writer, researcher and consultant.

À propos de la quatrième de couverture

Strategic Management is a text in tune with what you as a student of strategy today really need. It engages with the complexity of the subject, whilst providing the support to ensure that you learn actively and effectively.

 

This fifth edition of Strategic Management builds on proven strengths ...

-         over 70 short case studies to provide easily accessible illustrations of strategy in practice

-         a continuous contrast between prescriptive and emergent views of strategy to highlight the debates within the discipline

-         in-text references to web-based video resources to incorporate the benefit of online learning resources

 

… with innovative additions:

-         six new chapters on contemporary themes such as Entrepreneurial Strategy, Strategy Dynamics and Strategic Leadership

-         18 new cases and 12 integrative cases on familiar products and services such as computing, airlines, brewing, music and entertainment

-          a wealth of online learning resources, including audio and video material, self-assessment questions, and electronic ‘flashcards’ for revision.

 

Improve your grade!  Use the Access Code inside this book to unlock valuable online learning resources at www.pearsoned.co.uk/lynch

So, if you want to know how, when and why you might be making strategic decisions for tomorrow and beyond, or learn from the experiences of African telecommunications, Boo.com, Coca-Cola, Disney, EMI, Ford, Google, Hewlett-Packard, Indian motorcycles and many more, then open up and read on!

Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0273716387
• ISBN 13: 9780273716389
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 864
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie