International Business - Couverture souple

Rugman, Alan M.; Collinson, Simon

Couverture souple

ISBN 10 : 0273716549 ISBN 13 : 9780273716549

Editeur : Pearson Education Limited, 2008

Synopsis

Book by Rugman Alan M Collinson Simon

A propos du livre

Quatrième de couverture :

 

As you’ll know from today’s news, the world of international business moves quickly. And as a student of the subject, you’ll need a textbook which keeps pace with the ongoing developments in both theory and practice.

 

This fifth edition of International Business delivers a comprehensive introduction to the subject from authors at the forefront of research and fresh thinking.

 

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – and the emerging markets in world trade, such as Brazil, India and China.

 

 

Critical to your successful study of international business, the book provides:

 

• a brand new chapter on China
• 5 dedicated chapters on key regions of the world
• 100 case studies drawn from a wide range of sources

• key frameworks to provide clarity and continuity of understanding
• a strategic view of international business, integrating analysis of the competitive environment and the internal resources of the firm

 

 

So, as a student of today and international manager of tomorrow, open up to learn from the experiences of the established and the emerging forces of world business – from Samsung, Bang & Olufsen and Citigroup to Nanjing Auto, Haier and Tata.

 

 

Alan Rugman is Professor of International Business, Henley School of Business at the University of Reading and Professor in International Business at Indiana University.

Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at Warwick Business School.

Revue de presse :

"This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging."

Jean Barclay, SheffieldHallamUniversity

 

"Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available."

Marcel Kohler, Universityof KwaZulu-Natal

 

"The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. The fourth edition particularly addresses a number of topics that are often overlooked, or underestimated, in other international business publications."

 Dr Matthijs Wolters, Vrije Universiteit Amsterdam

 

À propos de cette édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2008
• ISBN 10: 0273716549
• ISBN 13: 9780273716549
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 752