Articles liés à Consumer Behaviour: A European Perspective
Synopsis
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions.
Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.
Søren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.
Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson Education Limited
- Date d'édition2009
- ISBN 10 027371726X
- ISBN 13 9780273717263
- ReliureBroché
- Langueanglais
- Numéro d'édition4
- Nombre de pages728
- Coordonnées du fabricantnon disponible
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Consumer Behaviour: A European Perspective
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Consumer Behaviour: A European Perspective
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Paperback. Etat : Very Good. Consumer Behaviour: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780273717263
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Consumer Behaviour: A European Perspective
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Pearson P T R, 2010
ISBN 10 : 027371726X
ISBN 13 : 9780273717263
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Consumer Behaviour : A European Perspective
Edité par
Pearson Education, Limited, 2009
ISBN 10 : 027371726X
ISBN 13 : 9780273717263
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Consumer Behaviour : A European Perspective
Edité par
Pearson Education, Limited, 2009
ISBN 10 : 027371726X
ISBN 13 : 9780273717263
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP64868819
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Consumer Behaviour: A European Perspective
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Financial Times/ Prentice Hall, 2009
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ISBN 13 : 9780273717263
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Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL2058944
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Consumer Behaviour: A European Perspective
Edité par
Financial Times/ Prentice Hall, 2010
ISBN 10 : 027371726X
ISBN 13 : 9780273717263
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Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273717263. N° de réf. du vendeur 8596713
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Consumer Behaviour: A European Perspective
Edité par
Financial Times/ Prentice Hall, 2010
ISBN 10 : 027371726X
ISBN 13 : 9780273717263
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273717263. N° de réf. du vendeur 8493560
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Consumer Behaviour
Edité par
Financial Times/ Prentice Hall, 2009
ISBN 10 : 027371726X
ISBN 13 : 9780273717263
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273717263. N° de réf. du vendeur 8446924
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Consumer Behaviour
Edité par
Financial Times/ Prentice Hall, 2010
ISBN 10 : 027371726X
ISBN 13 : 9780273717263
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273717263. N° de réf. du vendeur 9125780
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