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Synopsis
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
The following online resources support the text:
For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary
For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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E-Business and E-Commerce Management: Strategy, Implementation and Practice
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Pearson Education Limited, 2009
ISBN 10 : 0273719602
ISBN 13 : 9780273719601
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E-Business and E-Commerce Management: Strategy, Implementation and Practice
Edité par
Pearson College Div, 2011
ISBN 10 : 0273719602
ISBN 13 : 9780273719601
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E-Business and E-Commerce Management: Strategy, Implementation and Practice
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E-Business and E-Commerce Management: Strategy, Implementation and Practice
Edité par
Financial Times/ Prentice Hall 04/06/2009, 2009
ISBN 10 : 0273719602
ISBN 13 : 9780273719601
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E-Business and E-Commerce Management : Strategy, Implementation and Practice
Edité par
Pearson Education, Limited, 2009
ISBN 10 : 0273719602
ISBN 13 : 9780273719601
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E-Business and E-Commerce Management : Strategy, Implementation and Practice
Edité par
Pearson Education, Limited, 2009
ISBN 10 : 0273719602
ISBN 13 : 9780273719601
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Couverture souple
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E-Business and E-Commerce Management: Strategy, Implementation and Practice
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ISBN 13 : 9780273719601
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ISBN 13 : 9780273719601
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E-Business and E-Commerce Management: Strategy, Implementation and Practice
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ISBN 10 : 0273719602
ISBN 13 : 9780273719601
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E-Business and E-Commerce Management: Strategy, Implementation and Practice
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ISBN 13 : 9780273719601
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