Design Matters: How great design will make people love your company - Couverture souple

Emery, Stewart; Brunner, Robert

Couverture souple

ISBN 10 : 0273721976 ISBN 13 : 9780273721970

Editeur : Pearson Education Limited, 2008

Synopsis

More and more companies are coming to understand the competitive advantage offered by outstanding design, and in turn designing an outstanding total customer experience.

Delivering great designs is not easy. many companies accomplish it once, or even twice; very few do it consistently. the secret: building a genuinely design-driven business in which design is central to everything you do. Design Matters shows you how to do precisely that. Brunner and Emery will show you what it really means to be design-driven and how that translates into action at Nike, Apple, BMW and IKEA.

You’ll learn how to:

• put into practice design-driven techniques for managing your entire experience chain

• define effective design strategies and languages

• manage design from the top, encouraging ‘risky’ design innovations that lead to entirely new markets

• extend design values into marketing, manufacturing and beyond

• genuinely absorb design into your processes and culture.

UGLY IS OUT. DESIGN MATTERS.

A propos du livre

À propos de l'auteur

Robert Brunner leads ammunition LLC, a leading product design and strategy consultancy specialising in creating design ideas that work as objects and also meet market objectives. formerly a Pentagram Partner, he served as lead industrial designer for apple.

Stewart Emery, a father of the Human Potential movement, has coached over 12,000 people in the last three decades. In 20 years leading Belvedere Consultants, he has served clients ranging from Cadence Design Systems to kQED and asked the questions that led masterCard to its legendary ‘Priceless’ campaign. He recently co-authored Success Built to Last with Jim Porras and mark thompson.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0273721976
• ISBN 13: 9780273721970
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie