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Synopsis
“ Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them.”
Erv Shames, former CEO, Kraft Foods
As the old adage goes, “If you can’t measure it, you can’t manage it”. Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics.
In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit.
WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
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FT Press, 2009
ISBN 10 : 0273722034
ISBN 13 : 9780273722038
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
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Paperback. Etat : Very Good. Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780273722038
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780273722038
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Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)
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Wharton School Publishing, 2009
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Key Marketing Metrics : The 50+ Metrics Every Manager Needs to Know
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Pearson Education, Limited, 2008
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
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Prentice Hall, 2009
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
Edité par
Prentice Hall, 2009
ISBN 10 : 0273722034
ISBN 13 : 9780273722038
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780273722038. N° de réf. du vendeur 9533729
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
Edité par
Wharton School Publishing, 2008
ISBN 10 : 0273722034
ISBN 13 : 9780273722038
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Key Marketing Metrics
Edité par
FT Press, 2009
ISBN 10 : 0273722034
ISBN 13 : 9780273722038
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
Edité par
Wharton School Publishing, 2008
ISBN 10 : 0273722034
ISBN 13 : 9780273722038
Ancien ou d'occasion
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