Essential Guide to Marketing Planning - Couverture souple

Burk Wood, Marian

Couverture souple

ISBN 10 : 0273725769 ISBN 13 : 9780273725763

Editeur : Pearson Education Limited, 2010

Synopsis

Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

A propos du livre

À propos de l'auteur

Marian Burk Wood, M.B.A., has held vice-presidential level positions in corporate and non-profit marketing with Citibank, JP Morgan Chase and the National Retail Federation. She has extensive marketing experience, having developed and implemented dozens of marketing plans over the years. Her US book, The Marketing Plan Handbook, has been used by thousands of college and university students across North America.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0273725769
• ISBN 13: 9780273725763
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 328
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie