Doing Research in Business & Management: An Essential Guide to Planning Your Project - Couverture souple

Saunders, Mark N.K.; Lewis, Philip

Couverture souple

ISBN 10 : 0273726412 ISBN 13 : 9780273726418

Editeur : Pearson Education Limited, 2011

Synopsis

Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The book is written for students on undergraduate and postgraduate degree programmes in business, management or related disciplines.

A propos du livre

Quatrième de couverture

Doing Research in Business and Management

 

Mark Saunders

Philip Lewis

Are you looking for advice about your research project?

Are you not sure where to start, or how to choose your research topic?

Have you got some data and don’t know what to do with it next?

If you need any help with your research project or dissertation then this book is ideal for you. Doing Research in Business and Management brings research methods to life, covering critical literature review projects, projects using existing data, and those projects where you collect your own data. It explains how to write your research proposal and complete your entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how the research is used in real life, making this the book you need to successfully complete your project.

Don’t forget to visit www.pearsoned.co.uk/saunders for online tutorials on research software, such as SPSS and NVivo, and where you can search the Internet more efficiently and effectively with our Smarter Online Searching Guide!

Start your project with confidence and complete it with success!

Mark Saunders and Philip Lewis are the best-selling authors of Research Methods for Business Students, which has now sold over 250,000 copies worldwide. Mark Saunders is Professor in Business Research Methods at The Surrey Business School, University of Surrey, and Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.

 

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0273726412
• ISBN 13: 9780273726418
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie