Inspire: How to Keep Your Customers When Your Competitors Can't - Couverture souple

Champy, Jim

Couverture souple

ISBN 10 : 0273727567 ISBN 13 : 9780273727569

Editeur : FT Publishing International, 2009

Synopsis

 

DON’T LOSE CUSTOMERS TO YOUR COMPETITORS – KEEP IT REAL AND KEEP YOUR CUSTOMERS’ LOYALTY

If you’re a business, you need customers. And once you’ve got them, you don’t want to lose them – especially not to your competitors. In today’s world of choice the customer is definitely king, but it is still possible to inspire your customers’ loyalty and make sure they stick with you. How? In Inspire!, Jim Champy shows you how to increase your market share by:

• Defining an authentic, consistent selling proposition that your customers will be passionate – and stay passionate – about
• Engaging a new generation of customers who value transparency
• Bringing authenticity to everything your company does – real authenticity, not the ‘fake authenticity’ today’s savvy customers will sniff out a mile away

Drawing on case studies from both traditional and new, ‘sexy’ industries, Champy reveals how you can move your company forward with new products, services and business models that reflect the best of what you really are. In Inspire!, you’ll learn how market-leading companies reinvigorate themselves in the face of brutally tough and creative competition; how to deliver value in new ways based on convenience; how to offer simplicity and honesty to your customers; and how to go beyond mere marketing campaigns to lead crusades that customers genuinely want to join. The common trait these companies have, and which you need to hold on to as well, is the ability to remain true to themselves. They consistently uphold their own values in their products, services and actions And they keep hold of their customers.

Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they face: making customers stick.

A propos du livre

À propos de la quatrième de couverture

“If you love the game of business, you’d be hard pressed to find a book with more ‘good moves’ per page than Inspire!”

Paal Gisholt,President and CEO, SmartPak

 

“… provides ‘food for thought’ and insightful guidance for all companies ... particularly important in today’s economy.”

Chiquita White, Section Head, Product Development, Procter & Gamble

 

 

HOW TO KEEP HOLD OF YOUR CUSTOMERS FOR GOOD

 

Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, he takes on the challenge of how to win your customers’ loyalty and keep their business - even in tough times. This concise and accesible book shows you how to increase your market share by keeping your customers, even in an era of relentless commoditization and price pressure.

 

Drawing on case studies of exceptionally high-growth companies from both traditional and new industries, Champy reveals how you can attract new customers – and crucially, retain the ones you already have - with fresh products, services and business models that reflect the best of what you really are. Discover how these winning companies consistently uphold their own values in their products, services and actions, and how this helps them keep hold of their customers. Then make sure you keep hold of yours!

Détails de l'édition

• Éditeur: FT Publishing International
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0273727567
• ISBN 13: 9780273727569
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 176
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne