Fundamentals of Strategy with MyStrategyLab - Couverture souple

Johnson, Gerry; Scholes, Kevan; Whittington, Richard

 
9780273736752: Fundamentals of Strategy with MyStrategyLab

Synopsis

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.  

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780273713104: Fundamentals of Strategy

Edition présentée

ISBN 10 :  0273713108 ISBN 13 :  9780273713104
Editeur : Pearson Education Limited, 2008
Couverture souple