The Secrets of Success in Marketing: How to Accelerate Your Marketing Performance - Couverture souple

Linton, Ian

Couverture souple

ISBN 10 : 0273742442 ISBN 13 : 9780273742449

Editeur : Pearson Education Limited, 2010

Synopsis

Real world marketing for real world professionals - everything you need to know to be the best in the business.

Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and "The Secrets of Success in Marketing" is the book to offer some relief.

These are the real secrets, all learned from years of experience and successful marketing, and they're the secrets that the seriously successful use to stay ahead of the game.

A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects - ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.

A propos du livre

À propos de l'auteur

Ian Linton has worked for clients such as Ford, Vauxhall, Barclays Bank, IBM, ICL, Cisco, HP, Dell, NEC, BP, Shell, PA Consulting, Ernst & Young, Office of the Deputy Prime Minister, as well as a wide range of small/medium organisations in the public sector and professional services. He also has strong writing credentials is the author of more than 20 published business books, mainly focused on continuing professional development in marketing and customer service.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0273742442
• ISBN 13: 9780273742449
• Reliure: Broché
• Nombre de pages: 280
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible