Articles liés à Digital Marketing: Strategy, Implementation and Practice
Synopsis
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Digital Marketing: Strategy, Implementation and Practice
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Pearson Education, 2012
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Digital Marketing: Strategy, Implementation and Practice
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Digital Marketing: Strategy, Implementation and Practice
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Pearson 12/07/2012, 2012
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ISBN 13 : 9780273746102
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Digital Marketing: Strategy, Implementation and Practice
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ISBN 10 : 0273746103
ISBN 13 : 9780273746102
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Digital Marketing: Strategy, Implementation and Practice
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Pearson Education, 2012
ISBN 10 : 0273746103
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Digital Marketing: Strategy, Implementation and Practice (5th Edn)
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Digital Marketing: Strategy, Implementation and Practice (5th Edn)
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ISBN 13 : 9780273746102
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Digital Marketing: Strategy, Implementation and Practice
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ISBN 13 : 9780273746102
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