Research Methods for Business Students - Couverture souple

Saunders, Mark N.K.; Lewis, Philip; Thornhill, Adrian

Couverture souple

ISBN 10 : 0273750755 ISBN 13 : 9780273750758

Editeur : Pearson Education Limited, 2012

Synopsis

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice’ and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:

• For Students: self-assessment questions, glossary, revision “flashcards”, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide

• For Instructors: teaching manual, powerpoint slides, testbank

A propos du livre

À propos de l?auteur

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

À propos de la quatrième de couverture

Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.

So, if you're thinking . . .

'How do I choose my topic?'

'I'm confused by all these different philosophies'

'I've got my data; what do I write first?'

. . . then, open this book to read:

• Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process
• A glossary of clear definitions of over 400 research terms
• Cases and examples of student projects and academic research to show you how it’s done
• Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting

Don’t forget to visit www.pearsoned.co.uk/saunders where you can get online tutorials on research software, such as SPSS and NVivo, and can search the internet more efficiently and effectively with our Smarter Online Searching guide!

Start your project with confidence and complete it with success!

Mark Saunders is Professor of Business Research Methods at The School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former principal lecturers, Gloucestershire Business School, University of Gloucestershire.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0273750755
• ISBN 13: 9780273750758
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 728
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie