Framework for Marketing Management :Global Edition - Couverture souple

Kotler, Philip; Keller, Kevin Lane

Couverture souple

ISBN 10 : 0273752510 ISBN 13 : 9780273752516

Editeur : Pearson Education Limited, 2011

Synopsis

For graduate and undergraduate marketing management courses.
 
This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

A propos du livre

Présentation de l'éditeur

For graduate and undergraduate marketing management courses.
 
This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0273752510
• ISBN 13: 9780273752516
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 368
• Coordonnées du fabricant: non disponible
• Personne responsable: Pearson; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; Italie