Integrated Advertising, Promotion and Marketing Communications: Global Edition - Couverture souple

Clow, Kenneth; Baack, Donald

Couverture souple

ISBN 10 : 0273753282 ISBN 13 : 9780273753285

Editeur : Pearson Education Limited, 2011

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses.

 

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

 

A propos du livre

Présentation de l'éditeur

For undergraduate Advertising and Integrated Marketing Communication courses.

 

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

 

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0273753282
• ISBN 13: 9780273753285
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 464
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie