Articles liés à Principles of Direct Database & Digital Marketing
Quatrième de couverture
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?
Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.
Key features of the 5th edition
- Coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media
- Thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits
- A new chapter on Data Protection legislation and its impact on marketers
About the authors
Alan Tapp is Professor of Marketing at Bristol Business School at the University of the West of England.
Ian Whitten is a senior lecturer and tutor at the University of Greenwich with almost 20 years of professional direct marketing experience.
Matthew Housden is a principal lecturer at the University of Greenwich, and a tutor and senior consultant with the Institute of Direct and Digital Marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson Education Limited
- Date d'édition2013
- ISBN 10 0273756508
- ISBN 13 9780273756507
- ReliureBroché
- Langueanglais
- Numéro d'édition5
- Nombre de pages576
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Principles of Direct, Database and Digital Marketing
Edité par
Pearson Education, 2014
ISBN 10 : 0273756508
ISBN 13 : 9780273756507
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Principles of Direct, Database and Digital Marketing
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Principles of Direct, Database and Digital Marketing
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Pearson, 2014
ISBN 10 : 0273756508
ISBN 13 : 9780273756507
Ancien ou d'occasion
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Principles of Direct, Database and Digital Marketing
Edité par
Pearson, 2014
ISBN 10 : 0273756508
ISBN 13 : 9780273756507
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs2002275644
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Principles of Direct, Database and Digital Marketing
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780273756507
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Principles of Direct, Database and Digital Marketing
Edité par
Pearson Education, 2014
ISBN 10 : 0273756508
ISBN 13 : 9780273756507
Ancien ou d'occasion
Couverture souple
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Principles of Direct, Database and Digital Marketing
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Pearson Education Limited, United Kingdom, Harlow, 2013
ISBN 10 : 0273756508
ISBN 13 : 9780273756507
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapps successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth editionincludes comprehensivecoverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. Ithas a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains anew chapter on Data Protection legislation and its impact on marketers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006006326
Quantité disponible : 8 disponible(s)
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Principles of Direct, Database and Digital Marketing
Edité par
Pearson Education, Limited, 2013
ISBN 10 : 0273756508
ISBN 13 : 9780273756507
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Principles of Direct, Database and Digital Marketing (5th Edn)
Edité par
Pearson, 2014
ISBN 10 : 0273756508
ISBN 13 : 9780273756507
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780273756507. N° de réf. du vendeur 9795087
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Principles of Direct, Database and Digital Marketing (5th Edn)
Edité par
Pearson, 2014
ISBN 10 : 0273756508
ISBN 13 : 9780273756507
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273756507. N° de réf. du vendeur 9797766
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