The Strategy Book: How To Think and Act Strategically to Deliver Outstanding Results - Couverture souple

Mckeown, Max

 
9780273757092: The Strategy Book: How To Think and Act Strategically to Deliver Outstanding Results
Couverture souple
ISBN 10 : 0273757091 ISBN 13 : 9780273757092
Editeur : Pearson Education Limited, 2011

Synopsis

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.

It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Max Mckeown is an author, consultant and popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD and MBA with a speciality in strategy and strategic change. His clients sit across multiple sectors including: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and TopShop. He is the author of several books including E-Customer, Why They Don’t Buy, Unshrink and The Truth about Innovation.

www.maxmckeown.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2011
Langue
anglais
ISBN 10 
0273757091
ISBN 13 
9780273757092
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible