The Strategy Book: How To Think and Act Strategically to Deliver Outstanding Results - Couverture souple

Mckeown, Max

Couverture souple

ISBN 10 : 0273757091 ISBN 13 : 9780273757092

Editeur : Pearson Education Limited, 2011

Synopsis

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.

It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

A propos du livre

À propos de l?auteur

Max Mckeown is an author, consultant and popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD and MBA with a speciality in strategy and strategic change. His clients sit across multiple sectors including: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and TopShop. He is the author of several books including E-Customer, Why They Don’t Buy, Unshrink and The Truth about Innovation.

www.maxmckeown.com

À propos de la quatrième de couverture

WINNER OF THE COMMUTER'S READ AWARD, CMI MANAGEMENT BOOK OF THE YEAR AWARDS

 

STRATEGY IN ACTION

• The Strategy Book focuses on how you can create powerful strategies to deliver success in a competitive world. It answers the following questions:
• What do we know about strategy?
• What can strategy do for you?
• How can you effectively use strategy tools?
• How can you engage people with strategy?
• How do you avoid pitfalls, problems, and screw-ups?

 

Using the science of strategy The Strategy Book will help you tackle the really important challenges you face both in developing strategies and putting them into action. Its aim is to give you best ideas wrapped up in a usable, enjoyable package.

 

 

'Max Mckeown demystifies the strategy process and challenges the reader to really think and take action.  With its rich array of strategy tools, this book will help bridge the "theory-practice gap" to produce results which really matter.'

Professor Linda Holbeche

Author of The High Performance Organisation,

Centre for Leadership Innovation, University of Bedfordshire

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0273757091
• ISBN 13: 9780273757092
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible