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Essentials of Marketing, fifth edition, is a vibrant and accessible introduction to marketing, providing concise coverage of:
The book takes a practical approach, with plentiful examples and up-to-date case studies, complemented by a full range of online resources at www.pearsoned.co.uk/blythe, including video cases for every chapter and author podcasts, making this book perfect for undergraduates taking a one semester introductory marketing course.
PowerPoint slides and Lecturers' teaching resources to accompany the book are also available online, and the book is a core text for the new syllabus of the Chartered Institute of Marketing’s 'Marketing Essentials' module.
Jim Blythe is Professor of Marketing at the University of Westminster and Visiting Professor at Plymouth Business School and Ritsumeikan Asia Pacific University, Japan.
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Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273757689. N° de réf. du vendeur 8498525
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Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273757689. N° de réf. du vendeur 8541975
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273757689. N° de réf. du vendeur 9027854
Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273757689. N° de réf. du vendeur 9430661