Prof Jim Blythe Essentials of Marketing

ISBN 13 : 9780273757689

Essentials of Marketing

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9780273757689: Essentials of Marketing
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Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture :

Essentials of Marketing, fifth edition, is a vibrant and accessible introduction to marketing, providing concise coverage of:

  • traditional marketing techniques and theories,
  • the practical and tactical decision-making processes involved in marketing,
  • up-to-date topics such as social media and ethics.

The book takes a practical approach, with plentiful examples and up-to-date case studies, complemented by a full range of online resources at www.pearsoned.co.uk/blythe, including video cases for every chapter and author podcasts, making this book perfect for undergraduates taking a one semester introductory marketing course.

PowerPoint slides and Lecturers' teaching resources to accompany the book are also available online, and the book is a core text for the new syllabus of the Chartered Institute of Marketing’s 'Marketing Essentials' module.

Jim Blythe is Professor of Marketing at the University of Westminster and Visiting Professor at Plymouth Business School and Ritsumeikan Asia Pacific University, Japan.  

Biographie de l'auteur :

Jim Blythe is Professor of Marketing at the University of Westminster and Visiting Reader at Plymouth Business School and Ritsumeikan Asia Pacific University, Japan.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Blythe, Jim
Edité par Pearson Education Ltd (2012)
ISBN 10 : 0273757687 ISBN 13 : 9780273757689
Neuf Paperback Quantité disponible : 2
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Murray Media
(North Miami Beach, FL, Etats-Unis)
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Description du livre Pearson Education Ltd, 2012. Paperback. Etat : New. Never used!. N° de réf. du vendeur P110273757687

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Acheter neuf
EUR 90,75
Autre devise

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Frais de port : EUR 1,62
Vers Etats-Unis
Destinations, frais et délais