Articles liés à Advertising: Strategy, Creativity and Media
Synopsis
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.
Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Chris Fill BA, MSc. FCIM, is a Director of Fillassociates. The company develops teaching and learning materials related to marketing, communications and corporate reputation. He has authored many books, including his internationally recognised Marketing Communications text. The company also provides training, evaluation, project management and consultancy services for a variety of organisations. Formerly a Principal Lecturer at the University of Portsmouth, Chris is now an Advisory Professor at Poitiers Business School, is associated with the Institute of Practitioners’ of Advertising, and is a Fellow and former Senior Examiner at the Chartered Institute of Marketing. www.fillassociates.co.uk.
Graham Hughes is a former Principal Lecturer at Leeds Business School, Leeds Metropolitan University where he taught marketing communications, advertising and media strategy and brand management at undergraduate, postgraduate and professional levels. He has taught extensively on international programmes in China, Malaysia, India and southern Africa. He is now a freelance tutor and writer in marketing communications.
Scott De Francesco PhD., has designed and taught innovative communications-based study programmes at universities in the United Kingdom, the United States and Australia. In addition to an expertise in advertising, he collaborates on international film projects for the Museum of Modern Art (NY) and has made original film translations for the Janus/Criterion foreign films collection. He has also served as media planner for a subsidiary of Ogilvy & Mather. He lives in New York City.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Advertising: Strategy, Creativity and Media
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Pearson, 2012
ISBN 10 : 0273760890
ISBN 13 : 9780273760894
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Advertising: Strategy, Creativity and Media
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Pearson 24/09/2012, 2012
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ISBN 13 : 9780273760894
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780273760894
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Advertising: Strategy, Creativity and Media
Edité par
Pearson 24/09/2012, 2012
ISBN 10 : 0273760890
ISBN 13 : 9780273760894
Ancien ou d'occasion
Couverture souple
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780273760894
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Advertising: Strategy, Creativity and Media
Edité par
Pearson, 2012
ISBN 10 : 0273760890
ISBN 13 : 9780273760894
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbb0024233299
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Advertising: Strategy, Creativity and Media
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006848549
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Advertising: Strategy, Creativity and Media
Vendeur : Brit Books, Milton Keynes, Royaume-Uni
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Paperback. Etat : Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N° de réf. du vendeur 4192612
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Advertising: Strategy, Creativity and Media
Edité par
Pearson, 2013
ISBN 10 : 0273760890
ISBN 13 : 9780273760894
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273760894. N° de réf. du vendeur 4310260
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Advertising: Strategy, Creativity and Media
Edité par
Pearson, 2013
ISBN 10 : 0273760890
ISBN 13 : 9780273760894
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273760894. N° de réf. du vendeur 4310383
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Edition internationale
Advertising: Strategy, Creativity and Media
Edité par
Pearson Education Limited, Harlow, 2012
ISBN 10 : 0273760890
ISBN 13 : 9780273760894
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Vendeur : Aideo Books, San Marino, CA, Etats-Unis
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Trade paperback. Etat : New in new dust jacket. First edition. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. 416 p. Audience: College/higher education. N° de réf. du vendeur K654P0000532
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Vendeur : moluna, Greven, Allemagne
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Etat : New. The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergr. N° de réf. du vendeur 594491344
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