Articles liés à Marketing: An Introduction
Synopsis
Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.
The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Ross Brennan is Reader in Marketing at the University of Hertfordshire Business School
Michael Harker is Lecturer in Marketing at University of Strathclyde Business School, Glasgow.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing: An Introduction
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FT Press, 2012
ISBN 10 : 0273762605
ISBN 13 : 9780273762607
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Marketing: An Introduction
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ISBN 13 : 9780273762607
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Marketing: An Introduction
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Pearson, 2012
ISBN 10 : 0273762605
ISBN 13 : 9780273762607
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Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Marketing: an Introduction
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Pearson Education, Limited, 2012
ISBN 10 : 0273762605
ISBN 13 : 9780273762607
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Marketing: An Introduction
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Pearson, 2012
ISBN 10 : 0273762605
ISBN 13 : 9780273762607
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Marketing: An Introduction
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Pearson, 2012
ISBN 10 : 0273762605
ISBN 13 : 9780273762607
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Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780273762607. N° de réf. du vendeur 8841825
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Marketing: An Introduction
Edité par
Pearson, 2012
ISBN 10 : 0273762605
ISBN 13 : 9780273762607
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780273762607. N° de réf. du vendeur 8841824
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