Integrated Advertising, Promotion and Marketing Communications Global Edition - Couverture souple

Clow, Kenneth; Baack, Donald

 
9780273786986: Integrated Advertising, Promotion and Marketing Communications Global Edition
Couverture souple
ISBN 10 : 0273786989 ISBN 13 : 9780273786986
Editeur : Pearson Education Limited, 2013

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses.

 

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States

Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For undergraduate Advertising and Integrated Marketing Communication courses.

 

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States

Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2013
Langue
anglais
ISBN 10 
0273786989
ISBN 13 
9780273786986
Reliure
Broché
Numéro d'édition
6
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie