Managing Export Entry and Expansion: Concepts and Practice - Couverture rigide

Reid, S.; Rosson, Phillip

 
9780275923617: Managing Export Entry and Expansion: Concepts and Practice
Couverture rigide
ISBN 10 : 0275923614 ISBN 13 : 9780275923617
Editeur : Praeger Publishers Inc, 1987

Synopsis

Small-and medium-sized manufacturing firms are commonly acknowledged to be the driving force in economic development. Oftentimes, the most crucial decision affecting their future growth is whether to expand into foreign markets, a decision that is inextricably linked to the method of market entry. Managing Export Entry and Expansion brings together prominent researchers representing ten countries to examine the most important issues related to how and why firms expand overseas. Presenting empirical studies conducted in the 1980's a time of sharp change in international trade, the contributors describe exporting as it is practiced by companies at different stages of development in different industries, and to and from different countries. In addition, the strategies discussed for achieving the best exporting results can be implemented by firms and by those responsible for stimulating exports, such as government and trade associations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

PHILIP J. ROSSON is with the Centre of International Business Studies at Dalhousie University in Halifax, Nova Scotia.

STANLEY D. REID is on the Faculty of Administration at the University of New Brunswick.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1987
Langue
anglais
ISBN 10 
0275923614
ISBN 13 
9780275923617
Reliure
Relié
Nombre de pages
464
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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