Public Relations Programming and Production - Couverture rigide

Brody, E W.

Couverture rigide

ISBN 10 : 027592677X ISBN 13 : 9780275926779

Editeur : Praeger Publishers Inc, 1988

Synopsis

Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

A propos du livre

À propos de l?auteur

E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.

Détails de l'édition

• Éditeur: Praeger Publishers Inc
• Date d'édition: 1988
• Langue: anglais
• ISBN 10: 027592677X
• ISBN 13: 9780275926779
• Reliure: Relié
• Nombre de pages: 328
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible