Articles liés à Public Relations Research

Public Relations Research - Couverture rigide

Brody, E W.; Stone, Gerald C.

 
9780275928704: Public Relations Research
Couverture rigide
ISBN 10 : 0275928705 ISBN 13 : 9780275928704
Editeur : Praeger Publishers Inc, 1989

Synopsis

Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, Public Relations Research provides a theoretical framework for reader application, defines the knowledge necessary for public relations research, elaborates upon informal and formal research methods, and describes the techniques involved and provides models for subsequent use.

Following an introductory chapter that redefines the nature and role of public relations research, the book is divided into two major sections. The first deals with informal research methods and covers research foundations, environmental monitoring, informal research, secondary research, and the use of computers in research. In Part Two the authors describe formal research methods, addressing issues such as intermediate research considerations, the use of survey questionnaires, data and content analysis, reporting survey results, and quasi-quantitative procedures. Ideal as an undergraduate and graduate level text in public relations, this volume will also be an indispensable guide to research practice for entry-and-junior-level public relations specialists.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.

GERALD C. STONE is Professor and Coordinator of the Graduate Program in Journalism at Memphis State University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1989
Langue
anglais
ISBN 10 
0275928705
ISBN 13 
9780275928704
Reliure
Relié
Nombre de pages
295
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780275928711: Public Relations Research

Edition présentée

ISBN 10 :  0275928713 ISBN 13 :  9780275928711
Editeur : Praeger Publishers Inc, 1989
Couverture souple