Candidate Images in Presidential Elections - Couverture rigide

Hacker, Kenneth L.

 
9780275947149: Candidate Images in Presidential Elections
Couverture rigide
ISBN 10 : 0275947149 ISBN 13 : 9780275947149
Editeur : Praeger Publishers Inc, 1995

Synopsis

Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.

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À propos de l'auteur

KENNETH L. HACKER is Assistant Professor of Communication Studies at New Mexico State University in Las Cruces. He holds degrees from Sonoma State University, California State University at Sacramento, and the University of Oregon. He has presented numerous papers and published articles and book chapters about political communication, with a primary focus on political images, language, and politics, and voter discourse and candidate images. His primary focus in studying candidate images is to describe and explain how voters influence each other through conversation and how that influence modifies their perceptions of candidates. He is also researching the effects of computer-mediated communication on political communication.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1995
Langue
anglais
ISBN 10 
0275947149
ISBN 13 
9780275947149
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780275951610: Candidate Images in Presidential Elections

Edition présentée

ISBN 10 :  0275951618 ISBN 13 :  9780275951610
Editeur : Praeger Publishers Inc, 1995
Couverture souple