Articles liés à The 1996 Presidential Campaign: A Communication Perspective

The 1996 Presidential Campaign: A Communication Perspective - Couverture rigide

 
9780275956813: The 1996 Presidential Campaign: A Communication Perspective
Couverture rigide
ISBN 10 : 0275956814 ISBN 13 : 9780275956813
Editeur : Praeger Publishers Inc, 1998

Synopsis

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of significant symbols through human communication. As voters and others involved with the campaigns attempt to make sense of the political environment, political bits of communication inform voting choices, world views, and legislative desires.

The essays in this book examine the key elements in that process throughout the 1996 presidential campaign. Each focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases from nomination conventions through the debates, political advertising, the discussion and framing of issues, images of the candidates and their wives, the role and impact of network and local news, political cartoons, and the digital/on-line arena. This text will appeal to students and scholars alike as well as to concerned citizens involved with presidential politics and political campaigns.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

ROBERT E. DENTON, JR., holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leader Development at Virginia Polytechnic Institute and State University. In addition to numerous articles, he is author or editor of major studies of political communication, including The Clinton Presidency (1996) and, with Gary Woodward, the forthcoming Political Communication in America, third edition, both from Praeger.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Praeger Publishers Inc
Date d'édition
1998
Langue
anglais
ISBN 10 
0275956814
ISBN 13 
9780275956813
Reliure
Relié
Nombre de pages
320
Éditeur
Denton Jr. Jr. Robert E.
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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