Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N� de r�f. du vendeur 370907-6

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EUR 9,20

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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers

Edit� par Praeger, 2006

ISBN 10 : 0275992233 ISBN 13 : 9780275992231

Ancien ou d'occasion Couverture rigide

Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15. N� de r�f. du vendeur G0275992233I3N10

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EUR 9,21

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Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers

Edit� par Bloomsbury Publishing USA, 2006

ISBN 10 : 0275992233 ISBN 13 : 9780275992231

Ancien ou d'occasion Couverture rigide

Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N� de r�f. du vendeur 12366177-20

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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers

Edit� par Praeger, 2006

ISBN 10 : 0275992233 ISBN 13 : 9780275992231

Ancien ou d'occasion Couverture rigide

Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni

�valuation du vendeur 4 sur 5 �toiles

Hardcover. Etat : Like New. Like New. book. N� de r�f. du vendeur ERICA79002759922336

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EUR 37,50

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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers

Edit� par Praeger, 2006

ISBN 10 : 0275992233 ISBN 13 : 9780275992231

Neuf Couverture rigide

Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Etat : New. N� de r�f. du vendeur ABLIING23Feb2215580091967

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EUR 70,51

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Direct Marketing in Action

Edit� par Bloomsbury Publishing PLC, 2006

ISBN 10 : 0275992233 ISBN 13 : 9780275992231

Neuf Couverture rigide

impression � la demande

Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L1-9780275992231

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EUR 81,46

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Direct Marketing in Action

Edit� par Bloomsbury Publishing PLC, 2006

ISBN 10 : 0275992233 ISBN 13 : 9780275992231

Neuf Couverture rigide

impression � la demande

Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni

�valuation du vendeur 4 sur 5 �toiles

HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L1-9780275992231

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EUR 76,49

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Direct Marketing in Action (Hardcover)

Andrew R. Thomas

Edit� par Bloomsbury Publishing Plc, Westport, 2006

ISBN 10 : 0275992233 ISBN 13 : 9780275992231

Neuf Couverture rigide

Vendeur : Grand Eagle Retail, Fairfield, OH, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : new. Hardcover. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro marketand reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9780275992231

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