Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Classic Reprint) - Couverture souple

Montgomery, David Bruce

9780282239589: Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Classic Reprint)

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ISBN 10 : 0282239588 ISBN 13 : 9780282239589

Editeur : Forgotten Books, 2018

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 0282239588
ISBN 13: 9780282239589
Reliure: Broch�
Nombre de pages: 59
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Patterns of Overlap in Opinion Leadership and Interest for Selected Categories

David Bruce Montgomery, Alvin J. Silk

Edit� par Forgotten Books, 2024

ISBN 10 : 0282239588 ISBN 13 : 9780282239589

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book analyzes the patterns of opinion leadership and interest in seven categories of purchasing activities, including household work, automobiles, and food preparation. The author investigates whether opinion leadership is generalized across these categories or tends to be specialized or limited to specific areas. Drawing on data from a survey of 931 housewives, the book examines the relationship between interest in these areas and opinion leadership, finding that there is a strong association between the two. The author also explores the concept of multiple-area opinion leadership, comparing the number of persons identified as opinion leaders in two or more categories with the number expected if all categories of opinion leadership were independent of one another. The book concludes that while some "real" amount of overlap in opinion leadership exists beyond that to be expected by chance, opinion leadership is not generalized across all the categories studied. Instead, the author finds that patterns of overlap in opinion leadership appear to parallel the manner in which housewives' interest in these categories cluster together. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9780282239589_0

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