Synopsis
Unlock the power of persuasive communication with a practical guide to public relations. This nonfiction work outlines core theories and proven techniques for building relationships with the public, managing information, and shaping opinion. Drawing on historical examples and real-world campaigns, it shows how organizations communicate with audiences during peace and war, crisis, and everyday operations. Read this edition to understand the strategic role of public relations in advancing goals, protecting reputation, and engaging communities.
Whether you’re studying PR basics or refining a professional approach, this book offers clear guidance on planning, messaging, and execution. It emphasizes the ethics and responsibilities of counsel, the importance of audience analysis, and the impact of media and public opinion on outcomes.
- Foundational definitions and scope of public relations in modern organizations.
- Strategies for open, responsible campaigns that connect with diverse audiences.
- Practical approaches to media relations, publicity, and public service initiatives.
- Case-driven discussion of ethics, policy, and the role of counsel in public affairs.
Ideal for students, professionals, and readers curious about how public relations shapes public understanding and action.
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Public Relations: Principles and Procedures (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book builds upon the existing body of writing on public relations within the business world by moving beyond theories and concepts to provide practical advice, useful for both in-house counsel and business leaders. It examines the essential role of public relations in shaping public opinion and its impact on a company's image and success. The book includes detailed, real-world examples of successful public relations campaigns and their outcomes. These case studies demonstrate how to plan, implement, and measure the effectiveness of public relations strategies across a wide range of industries. Readers will also find helpful advice on managing public relations during crises and emergencies, an increasingly important skill in today's rapidly changing media landscape. The book concludes with the author's vision of the future of public relations and the opportunities and challenges that lie ahead for professionals in this field, particularly as it relates to the increasing impact of social media and the growing importance of corporate social responsibility. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9780282299446_0
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Public Relations: Principles and Procedures (Classic Reprint)
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9780282299446
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Public Relations: Principles and Procedures (Classic Reprint)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9780282299446
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EUR 24,93
Expédition à EUR 5,79
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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