Library of Advertising: Department Store and Retail Advertising (Classic Reprint) - Couverture souple

Axel Petrus Johnson

9780282834180: Library of Advertising: Department Store and Retail Advertising (Classic Reprint)

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ISBN 10 : 0282834184 ISBN 13 : 9780282834180

Editeur : Forgotten Books, 2018

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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work''s historical value.The digital edition of all books may be viewed on our website before purchase.

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 0282834184
ISBN 13: 9780282834180
Reliure: Broch�
Nombre de pages: 363
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Library of Advertising: Department Store and Retail Advertising

Axel Petrus Johnson

Edit� par Forgotten Books, 2024

ISBN 10 : 0282834184 ISBN 13 : 9780282834180

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book offers a detailed analysis of the advertising strategies employed by department stores, examining the evolution of these strategies from the origins of the department store concept to the present day. The author provides a comprehensive overview of the various types of department stores, including cheap stores, popular price stores, and smart, style, and quality shops, and discusses the different advertising styles used by each type. The book also explores the impact of competition on department store advertising, as well as the role of merchandising and customer demographics in shaping advertising campaigns. Through a series of case studies, the author provides real-world examples of successful and unsuccessful advertising campaigns, offering valuable insights into the factors that contribute to effective department store advertising. Ultimately, this book provides a valuable resource for anyone interested in understanding the history, theory, and practice of department store advertising, offering a comprehensive analysis of the strategies and techniques that have shaped the industry. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9780282834180_0

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