Library of Advertising: Show Window Display and Specialty Advertising (Classic Reprint) - Couverture souple

Johnson, Axel Petrus

9780282999445: Library of Advertising: Show Window Display and Specialty Advertising (Classic Reprint)

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ISBN 10 : 0282999442 ISBN 13 : 9780282999445

Editeur : Forgotten Books, 2018

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Excerpt from Library of Advertising: Show Window Display and Specialty Advertising

In'the general scheme of publicity and selling, the show Window occupies a position peiar to itself. It is the most direct form of advertising and is the closest connecting link between the merchant with his stock of merchandise and the buying public. The newspaper advertisement, the cir ar, the letter, the catalogue, the bill-board or street-car ad, all say, Come to the store and see the goods. The show Window says, Here they are. The show Window is absolutely direct - it catches the possible customer at the psychological moment. He is on the spot and it is but a step inside the store and the sale is made.

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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 0282999442
ISBN 13: 9780282999445
Reliure: Broch�
Nombre de pages: 298
Coordonn�es du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com
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Library of Advertising: Show Window Display and Specialty Advertising

Axel Petrus Johnson

Edit� par Forgotten Books, 2017

ISBN 10 : 0282999442 ISBN 13 : 9780282999445

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book explores the fascinating history and evolution of window displays, examining their critical role in the art of marketing. From their humble beginnings as simple show windows, to their transformation into elaborate decorative installations, window displays have emerged as a powerful tool for capturing attention and driving sales. The author provides a comprehensive overview of the different types of window displays, their design principles, and the techniques used to create visually appealing and effective presentations. This book is essential reading for anyone interested in the history of advertising and marketing, as well as those involved in the design and execution of window displays. By understanding the evolution and impact of window displays, retailers and marketers can harness their power to create memorable and impactful experiences that drive brand awareness and increase sales. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9780282999445_0

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