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The Rise of Cable Programming in the United States: Revolution or Evolution? - Couverture souple

Livre 1 sur 27: Texas Film and Media Studies

Mullen, Megan

 
9780292752733: The Rise of Cable Programming in the United States: Revolution or Evolution?
Couverture souple
ISBN 10 : 0292752733 ISBN 13 : 9780292752733
Editeur : University of Texas Press, 2003

Synopsis

Winner, McGannon Communications Research Award, 2004

In 1971, the Sloan Commission on Cable Communications likened the ongoing developments in cable television to the first uses of movable type and the invention of the telephone. Cable's proponents in the late 1960s and early 1970s hoped it would eventually remedy all the perceived ills of broadcast television, including lowest-common-denominator programming, inability to serve the needs of local audiences, and failure to recognize the needs of cultural minorities. Yet a quarter century after the "blue sky" era, cable television programming closely resembled, and indeed depended upon, broadcast television programming. Whatever happened to the Sloan Commission's "revolution now in sight"?

In this book, Megan Mullen examines the first half-century of cable television to understand why cable never achieved its promise as a radically different means of communication. Using textual analysis and oral, archival, and regulatory history, she chronicles and analyzes cable programming developments in the United States during three critical stages of the medium's history: the early community antenna (CATV) years (1948-1967), the optimistic "blue sky" years (1968-1975), and the early satellite years (1976-1995). This history clearly reveals how cable's roots as a retransmitter of broadcast signals, the regulatory constraints that stymied innovation, and the economic success of cable as an outlet for broadcast or broadcast-type programs all combined to defeat most utopian visions for cable programming.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Megan Mullen is Professor of Communication at the University of Wisconsin-Parkside.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
University of Texas Press
Date d'édition
2003
Langue
anglais
ISBN 10 
0292752733
ISBN 13 
9780292752733
Reliure
Broché
Nombre de pages
245
Coordonnées du fabricant
non disponible
Personne responsable
non disponible