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The Organic Profit: Rodale and the Making of Marketplace Environmentalism - Couverture souple

Livre 40 sur 52: Weyerhaeuser Environmental Books

Case, Andrew N.

 
9780295745015: The Organic Profit: Rodale and the Making of Marketplace Environmentalism
Couverture souple
ISBN 10 : 0295745010 ISBN 13 : 9780295745015
Editeur : University of Washington Press, 2020

Synopsis

Where did the curious idea of buying one’s way to sustainability come from? In no small part, the answer lies in the story of entrepreneurial health reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These early advocates of organic gardening cultivated a niche for natural health products in the 1950s, organized the emerging marketplace for organic foods in the 1960s, and in the process published an endless supply of advice books on diet and health. Rodale’s marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in arguably more earth-friendly ways. Yet the market has proved more effective at addressing individual health concerns than improving public health at large, as liable to champion untested, ineffectual health supplements as to challenge the indiscriminate use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading.

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À propos des auteurs

Andrew Case is a teaching fellow in environmental science and studies at Washington College. He earned his PhD at the University of Wisconsin, Madison.

Paul Sutter is series editor for the Weyerhaeuser Environmental Books series. He is professor of history at the University of Colorado Boulder. He has published five books, including Driven Wild: How the Fight against Automobiles Launched the Modern Wilderness Movement (UWP, 2005) and Let Us Now Praise Famous Gullies: Providence Canyon and the Soils of the South (Georgia, 2015).

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Éditeur
University of Washington Press
Date d'édition
2020
Langue
anglais
ISBN 10 
0295745010
ISBN 13 
9780295745015
Reliure
Broché
Nombre de pages
296
Coordonnées du fabricant
non disponible
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

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