Business Consulting in a Multicultural America - Couverture souple

Spratlen, Thaddeus; Lum, Leslie; Montoya, Detra Y.; Verchot, Michael

Couverture souple

ISBN 10 : 0295994975 ISBN 13 : 9780295994970

Editeur : University of Washington Press, 2015

Synopsis

Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting. It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace.

A propos du livre

À propos de l'auteur

Thaddeus Spratlen is professor emeritus of marketing at the University of Washington and a leading expert on multicultural marketing and business assistance for urban enterprises. Leslie Lum has worked for a Fortune 100 company, a global bank, and as a manager of a retail start-up. Detra Y. Montoya is clinical professor in the W. P. Carey School of Business at Arizona State University. Michael Verchot is the founding director of the Consulting and Business Development Center at the University of Washington Foster School of Business.

Détails de l'édition

• Éditeur: University of Washington Press
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0295994975
• ISBN 13: 9780295994970
• Reliure: Broché
• Nombre de pages: 260
• Coordonnées du fabricant: non disponible
• Personne responsable: Mare Nostrum Group B.V.; gpsr@mare-nostrum.co.uk; ; Doelen 72; Breda; 4831 GR; Pays-Bas