In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
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Vendeur : Tom Green County Friends of the Library, San Angelo, TX, Etats-Unis
Hardcover. Etat : Near Fine. Etat de la jaquette : Good. Dust jacket is ruffled, torn on bottom edge and shows minor shelf wear. N° de réf. du vendeur 013720
Quantité disponible : 1 disponible(s)
Vendeur : Acadia Art & Rare Books. Est. 1931, Toronto, ON, Canada
Hardcover. Etat : Near Fine. Etat de la jaquette : Poor. 1st Edition. Hardcover With Dj. Color Illustrated. Dj. Missing Large Piece To Lower Front Edge, Other Small Nicks Here And There. Clean Interior. 8vo. N° de réf. du vendeur 031543
Quantité disponible : 1 disponible(s)
Vendeur : RZABASBOOKs, Toronto, ON, Canada
Hardcover. Etat : Near Fine. Etat de la jaquette : Near Fine. N° de réf. du vendeur 019056
Quantité disponible : 1 disponible(s)
Vendeur : Acadia Art & Rare Books. Est. 1931, Toronto, ON, Canada
Hardcover. Etat : Near Fine. Etat de la jaquette : Poor. 1st Edition. Hardcover With About Complete Dj. Color Illustrated. Dj. With Closed Tears And Slightly Edge Worn. Clean Interior. 8vo. N° de réf. du vendeur 031544
Quantité disponible : 1 disponible(s)
Vendeur : Zoom Books East, Glendale Heights, IL, Etats-Unis
Etat : good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZEV.0300055536.G
Quantité disponible : 1 disponible(s)
Vendeur : Cycle Books LA, South el monte, CA, Etats-Unis
Etat : very_good. N° de réf. du vendeur AMTV.0300055536.VG
Quantité disponible : 1 disponible(s)
Vendeur : Gotcha By The Books, Brisbane, QLD, Australie
hardbound. Etat : Very Good in G-VG dustwrapper. profusely illustrated (illustrateur). Series of essays by Paul Rand discussing the contemporary (c1990's) practice of graphic design - Form + Content, Good Design is Goodwill, Intuition and Ideas, Logos, The IBM Logo, IDEO Magazine, Computers Pencils and Brushes, and more; first edition of this collection (the essays being sourced from previous publications); colour illustrations throughout showing Rand's own work, and the work of other notable designers; endpapers foxed, foot of spine knocked (with creases to inner corners of some pages), o.w. Very Good throughout; dustwrapper lightly edgeworn and rubbed, o.w. G-VG. Dustwrapper. 218pp. sm 4to. Very Good in G-VG dustwrapper. N° de réf. du vendeur 23562
Quantité disponible : 1 disponible(s)
Vendeur : art longwood books, Gloucester, MA, Etats-Unis
Hard Cover. Etat : Near Fine Plus. Etat de la jaquette : Near Fine Plus. First Edition/First Printing. cloth, hard cover in dust jacket., dj shows only the slightest evidence of handling, no tears, creases, stains, no writing, no markings. no flaws. ; first printing., 218pp., illustrated throughout in color, b/w.; second in a series of three books rand wrote during the latter years of his distinguished career in graphic design, teaching, consulting. Size: 4to - over 9¾" - 12" tall. N° de réf. du vendeur 22639
Quantité disponible : 1 disponible(s)
Vendeur : Feldman's Books, Menlo Park, CA, Etats-Unis
Hardcover. Etat : Mint in Original Shrink Wrap. N° de réf. du vendeur 00034356
Quantité disponible : 1 disponible(s)
Vendeur : Lost Books, AUSTIN, TX, Etats-Unis
Hard cover. Sewn binding. Cloth over boards. 218 p. Audience: General/trade. Very good in very good dust jacket. N° de réf. du vendeur Alibris.0017802
Quantité disponible : 1 disponible(s)