The dawn of print was a major turning point in the early modern world. It rescued ancient learning from obscurity, transformed knowledge of the natural and physical world, and brought the thrill of book ownership to the masses. But, as Andrew Pettegree reveals, the story of the post-Gutenberg world was rather more complicated than we have often come to believe. "The Book in the Renaissance" reconstructs the first 150 years of the world of print, exploring the complex web of religious, economic and cultural concerns surrounding the printed word. From its very beginnings, the printed book had to straddle financial and religious imperatives, as well as the very different requirements and constraints of the many countries who embraced it, and, as Pettegree argues, the process was far from a runaway success. More than ideas, the success or failure of books depended upon patrons and markets, precarious strategies and the thwarting of piracy, and the ebb and flow of popular demand. Pettegree crafts an authoritative, lucid, and truly pioneering work of cultural history about a major development in the evolution of European society.
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Andrew Pettegree is Head of the School of History at the University of St Andrews, and founding director of the St Andrews Reformation Studies Institute. One of the pre-eminent Reformation scholars in Europe, he is the editor of The Reformation World and The Early Reformation in Europe, and author of Europe in the Sixteenth Century, among others.
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