Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build a Competitive Advantage - Couverture rigide

Esty, Daniel C.; Winston, Andrew S.

Couverture rigide

ISBN 10 : 0300119976 ISBN 13 : 9780300119978

Editeur : Yale University Press, 2006

Synopsis

A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls

Winner of the 2007 National Best Books Award in the Business: Management and Leadership category

An (800) CEO-READ best-seller and top 25 business book for corporate America

This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success--establishing an eco-advantage in the marketplace.

Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for sustainability. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions.

With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution--not legalisms, platitudes, and abstractions--Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.

A propos du livre

À propos de l'auteur

Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. Andrew S. Winston is director of the Corporate Environmental Strategy Project at Yale's Environment School. He has advised companies on corporate strategy while at Boston Consulting Group and has held management positions in strategy and marketing at such leading media companies as Time Warner and Viacom.

Détails de l'édition

• Éditeur: Yale University Press
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0300119976
• ISBN 13: 9780300119978
• Reliure: Relié
• Nombre de pages: 366
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible