During the lifetime of Augustus (from 63 B.C. to A.D. 14), Roman civilization spread at a remarkable rate throughout the ancient world, influencing such areas as art and architecture, religion, law, local speech, city design, clothing, and leisure and family activities. In his newest book, Ramsay MacMullen investigates why the adoption of Roman ways was so prevalent during this period. Drawing largely on archaeological sources, MacMullen discovers that during this period more than half a million Roman veterans were resettled in colonies overseas, and an additional hundred or more urban centres in the provinces took on normal Italian-Roman town constitutions. Great sums of expendable wealth came into the hands of ambitious Roman and local notables, some of which was spent in establishing and advertising Roman ways. MacMullen argues that acculturation of the ancient world was due not to cultural imperialism on the part of the conquerors but to eagerness of imitation among the conquered, and that the Romans were able to respond with surprisingly effective techniques of mass production and standardization.
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234 x 154 mm; laminated pictorial wrappers; pp. xi + (i) + 222, incl. index; some illustrations. Fine condition. "Why during the lifetime of Augustus (63 B.C. to A.D. 14) did Roman civilization spread so quickly, influencing art and architecture, religion, law, local speech, and city design throughout the ancient world? In this vivid book Ramsay MacMullen argues that this acculturation was due to eager imitation by conquered peoples ably served by Romans' effective techniques of mass production and standardization.". N° de réf. du vendeur 10867
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First Edition. Near fine paperback copy; edges very slightly dust-dulled. Remains particularly well-preserved overall; tight, bright, clean and especially sharp-cornered. Physical description: 222p. Subjects: Augustus Emperor of Rome 63 B.C.-14 A.D. Roman provinces Administration. Acculturation Rome. Genre: History. Language: English. 1 Kg. N° de réf. du vendeur 373691
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Paperback. Etat : New. How and why the ancient world eagerly adopted Roman ways During the lifetime of Augustus (from 63 BCE to AD 14), Roman civilization spread at a remarkable rate throughout the ancient world, influencing such areas as art and architecture, religion, law, local speech, city design, clothing, and leisure and family activities. In this book, Ramsay MacMullen investigates why the adoption of Roman ways was so prevalent during this period. Drawing largely on archaeological sources, MacMullen discovers that during this period more than half a million Roman veterans were resettled in colonies overseas, and an additional hundred or more urban centers in the provinces took on normal Italian-Roman town constitutions. Great sums of expendable wealth came into the hands of ambitious Roman and local notables, some of which was spent in establishing and advertising Roman ways. MacMullen argues that acculturation of the ancient world was due not to cultural imperialism on the part of the conquerors but to eagerness of imitation among the conquered, and that the Romans were able to respond with surprisingly effective techniques of mass production and standardization. N° de réf. du vendeur LU-9780300137538
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