The Daily You: How the Advertising Industry Is Defining Your Identity and Your Worth - Couverture rigide

Turow, Joseph

 
9780300165012: The Daily You: How the Advertising Industry Is Defining Your Identity and Your Worth
Couverture rigide
ISBN 10 : 0300165013 ISBN 13 : 9780300165012
Editeur : Yale University Press, 2012

Synopsis

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper 'The Daily Me' - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a 'target' or 'waste' or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets - and what can be done to stop it.

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À propos de l?auteur

Joseph Turow is Robert Lewis Shayon Professor of Communication, Annenberg School, University of Pennsylvania. He is the author of eight books, including 'Niche Envy: Marketing Discrimination in the Digital Age'.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Yale University Press
Date d'édition
2012
Langue
anglais
ISBN 10 
0300165013
ISBN 13 
9780300165012
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780300188011: The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

Edition présentée

ISBN 10 :  0300188013 ISBN 13 :  9780300188011
Editeur : Yale University Press, 2013
Couverture souple