Design: The Invention of Desire - Couverture rigide

Helfand, Jessica

Couverture rigide

ISBN 10 : 0300205090 ISBN 13 : 9780300205091

Editeur : Yale University Press, 2016

Synopsis

A compelling defense for the importance of design and how it shapes our behavior, our emotions, and our lives

Design has always prided itself on being relevant to the world it serves, but interest in design was once limited to a small community of design professionals. Today, books on "design thinking" are best sellers, and computer and Web-based tools have expanded the definition of who practices design. Looking at objects, letterforms, experiences, and even theatrical performances, award-winning author Jessica Helfand asserts that understanding design's purpose is more crucial than ever. Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline, tethered to the very core of why we exist. For example, as designers collaborate with developing nations on everything from more affordable lawn mowers to cleaner drinking water, they must take into consideration the full range of a given community's complex social needs. Advancing a conversation that is unfolding around the globe, Helfand offers an eye-opening look at how designed things make us feel as well as how--and why--they motivate our behavior.

A propos du livre

À propos de l'auteur

Jessica Helfand is senior critic in graphic design at the Yale School of Art. She has written for numerous national publications and is the author of several books, including Screen: Essays on Graphic Design, New Media, and Visual Culture. She lives in Hamden, CT.

Détails de l'édition

• Éditeur: Yale University Press
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 0300205090
• ISBN 13: 9780300205091
• Reliure: Relié
• Nombre de pages: 228
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible