Changing Consumer Behaviour - Couverture souple

East, Robert

Couverture souple

ISBN 10 : 0304325333 ISBN 13 : 9780304325337

Editeur : Cengage Learning EMEA, 1991

Synopsis

Drawing on British research and markets, this examines key areas in the field of consumer behaviour. It focuses on the evidence and explanations for change and consumption and social behaviour and critically examines accepted material on consumer behaviour. Included are practical exercises. It is aimed at undergraduate and postgraduate students specialising in consumer behaviour, at academics in marketing, economics and psychology and at marketing, market research and advertising practitioners. Courses it is suitable for include: BA Business Studies, BABS Marketing Analysis and MBA Option Marketing Communications.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0304325333
• ISBN 13: 9780304325337
• Reliure: Broché
• Nombre de pages: 252
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible