Articles liés à Changing Consumer Behaviour

Changing Consumer Behaviour - Couverture souple

East, Robert

 
9780304325337: Changing Consumer Behaviour
Couverture souple
ISBN 10 : 0304325333 ISBN 13 : 9780304325337
Editeur : Cengage Learning EMEA, 1991

Synopsis

Drawing on British research and markets, this examines key areas in the field of consumer behaviour. It focuses on the evidence and explanations for change and consumption and social behaviour and critically examines accepted material on consumer behaviour. Included are practical exercises. It is aimed at undergraduate and postgraduate students specialising in consumer behaviour, at academics in marketing, economics and psychology and at marketing, market research and advertising practitioners. Courses it is suitable for include: BA Business Studies, BABS Marketing Analysis and MBA Option Marketing Communications.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1991
Langue
anglais
ISBN 10 
0304325333
ISBN 13 
9780304325337
Reliure
Broché
Nombre de pages
252
Coordonnées du fabricant
non disponible
Personne responsable
non disponible