Operational Techniques: Resource Based Approach for the Hospitality and Tourism Industries - Couverture souple

Johns, Nicholas; Etc.; Ingram, Hadyn; Senior, Ian

 
9780304329250: Operational Techniques: Resource Based Approach for the Hospitality and Tourism Industries

Synopsis

Each book in this series acts as a core thread aimed to assist both student and lecturer through the increasing complexity and range of subjects which make up hospitality and tourism courses. This text provides the basis for a complete marketing course or module for students of hospitality and tourism. It can be used with full time degree or diploma students, or those on postgraduate or short courses. The integrated guide leads the reader through the course. Each chapter has review questions, extension questions and practical exercises.

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