Marketing Management: A Resource-Based Approach for the Hospitality and Tourism Industries - Couverture souple

Teare, Richard; Etc.; Calver, Stephen; Costa, Jorge

 
9780304329267: Marketing Management: A Resource-Based Approach for the Hospitality and Tourism Industries
Couverture souple
ISBN 10 : 0304329266 ISBN 13 : 9780304329267
Editeur : Cengage Learning EMEA, 1994

Synopsis

Each book in this series acts as a core thread aimed to assist both student and lecturer through the increasing complexity and range of subjects which make up hospitality and tourism courses. This text provides the basis for a complete marketing course or module for students of hospitality and tourism. The integrated guide is leads the reader through the course. Each chapter includes review questions, extension questions and practical exercises. It can be used with full time degree or diploma students, or those on postgraduate or short courses.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1994
Langue
anglais
ISBN 10 
0304329266
ISBN 13 
9780304329267
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
non disponible