The Quest for Indentity: Corporate Identity Strategies, Methods and Examples - Couverture rigide

Schmidt, Klaus; Ludlow, Chris

 
9780304334117: The Quest for Indentity: Corporate Identity Strategies, Methods and Examples
Couverture rigide
ISBN 10 : 0304334111 ISBN 13 : 9780304334117
Editeur : Cengage Learning EMEA, 1996

Synopsis

Corporate identity is a matter of urgent importance for all firms be they well established, changing on account of a merger or simply wishing to reinvent themselves. This book reports on the current European knowledge of the subject and illustrates the analysis with case studies of foremost companies. Describing the conditions for critical success, the authors consider corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and design. High-profile case studies include McDonalds, Ford and London Underground.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1996
Langue
anglais
ISBN 10 
0304334111
ISBN 13 
9780304334117
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible