Articles liés à Small Business Management--Level 3: A Resource-Based...

Small Business Management--Level 3: A Resource-Based Approach for the Hospitality & Tourism Industries - Couverture souple

Boer, Andrew; Etc.; Thomas, Rhodri; Webster, Michelle

 
9780304334414: Small Business Management--Level 3: A Resource-Based Approach for the Hospitality & Tourism Industries

Synopsis

One of a series of resource-based books on hospitality and tourism, this text assumes some previous experience on the part of the student. Functioning as an integrated guide to small business management, it covers business planning, accounts, marketing, staff management, customer relations, cash flow and franchising. Each chapter has review questions, extension questions and practical exercises.

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